Brand identity · 2026
Brand identity · 2026
A brand that tastes of fresh.
Wiebke's Bio Markt needed a visual identity that conveys the promise of freshness, regional sourcing and sustainability at first glance — without falling into the usual organic clichés.
The result is a lively, confident brand with a colour palette reminiscent of market stalls and harvest, a wordmark with an organic character and a digital presence that is just as inviting as the shop itself.
A wordmark with an organic character — confident, without organic clichés.
The wordmark relies on soft letterforms that look almost hand-drawn and convey freshness and closeness. Reduced enough for clear applications, full of character enough to stand apart from the interchangeable organic look.
The apostrophe carries the connecting element between name and message: personal, direct, unpretentious — like the market itself.
Aa
Basic Sans
Adobe Fonts
Freshness begins with good ingredients. At Wiebke's Bio Markt, quality comes first — regional, seasonal and always chosen with love.
Basic Sans combines clear legibility with organic warmth — perfect for a brand that wants to convey naturalness and trust.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()äöüß
Reduced to the essentials — the brand in a square.
The app icon translates the wordmark into a compact form that remains instantly recognisable even at 60×60 pixels. The apostrophe becomes the signet, the lime green carries the recognition value.
A brand you can touch.
A brand does not live on the screen alone — it also has to feel right in the hand. From the jute bag and the bread band to the staff apron: every touchpoint carries the identity.
A confident brand for a market that takes its freshness seriously.