Effie Awards 2020
Broadcast design · 2020
Broadcast design · 2020
A complete broadcast design package for the Effie Awards 2020 ceremony — the German award for marketing effectiveness. The animations lead visually through the evening and carry the dramaturgy of the show.
The visual language combines the quality an award format calls for with the energy a creative industry deserves: centred on typography, precisely timed, consistently building towards the moment of the award.
The opening sequence sets the tone of the ceremony: calm, precise, with a visual language that directs the focus to what matters — the winning campaigns and the people behind them.
Intro
Ten seconds that focus attention before the next award is presented — paced, reduced, without visual noise.
Countdown
A short typographic animation of its own for every winning agency — timed to the dramaturgy of the evening, uniform in look, individual in the moment.
The closing point of the ceremony — compressed into a few seconds in which the evening fades out visually and the brand is given space one last time.