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Onlyfy by Xing — main video still

Onlyfy by Xing

Market launch campaign · 2022

Client Onlyfy by New Work SE
Service Moving image, concept, post-production
Year 2022

The task.

An operating system for recruiting — on air for the first time.

With Onlyfy, New Work SE brought all its recruiting tools together under one roof for the first time in 2022 — from active sourcing and applicant management to the employer branding campaign. The task: accompany the launch with a moving-image campaign that speaks to HR decision-makers and conveys the liveliness of a modern product.

The result is a campaign made up of a main spot, a social cut for vertical feeds and a dedicated trade-fair film — one visual story, cut for three channels.

Social cut.

Short. Vertical. Cut for the feed.

For social media placements we produced a 9:16 version that gets the product promise across in a few seconds — optimised for silent scrolling and mobile screens.

The same visual language, the same message — just told more densely.

Trade fair.

Onlyfy at the trade fair — transferred to the LED cube.

For Zukunft Personal Europe we transferred the campaign to an LED cube at the stand — two specially adapted loops, tailored to all-round visibility, silent playback and the pace of trade-fair traffic.

Onlyfy trade fair — LED cube loop 1 still LED cube · Loop 1
Onlyfy trade fair — LED cube loop 2 still LED cube · Loop 2
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