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Since 2 August 2026, AI-generated images that are published professionally and could appear real must be visibly labelled as artificially generated. The legal basis is Article 50 of Regulation (EU) 2024/1689. This tool burns the notice straight into the image — free of charge and without your image leaving your device.
Article 50 of the EU AI Act demands transparency for artificially generated content — on two levels. Providers of AI systems must mark their output in a machine-readable way, for example through metadata or watermarks. Deployers — everyone who publishes AI content professionally — must disclose that the content was artificially generated or manipulated.
The decisive point in practice: this disclosure must be perceptible to people, without technical aids, at the latest at first contact with the content. Metadata in the file header therefore does not fulfil the deployer's duty — nobody sees it. This tool burns the notice visibly into the image.
Everyone who publishes AI content professionally or commercially — agencies, brands, editorial teams, freelancers. Purely private use is not covered.
Above all when the content could appear real: realistic people, places, events. A recognisably stylised image is judged differently from a photo look.
Readable at the size at which the image is actually shown. Enough contrast. And placed so that social feed crops do not cut it off.
Yes, if you publish them professionally or commercially and they could appear real. Article 50(4) obliges deployers to disclose deepfakes — images that depict real people, places or events in a deceptively realistic way. Purely private use is exempt, as are recognisably artistic, satirical or fictional works.
Since 2 August 2026. For AI systems that were already on the market before, a transition period until 2 December 2026 applies to the machine-readable marking.
Not for the deployer's duty. The disclosure must be perceptible to people without technical aids, at the latest at first contact with the content. Metadata forms the second, machine-readable level and is aimed primarily at the providers of AI systems.
The AI Act does not prescribe any wording. Short phrases such as “AI-generated”, “Created with AI” or “Edited with AI” are common and sufficient. What matters is that an average viewer understands that the content was artificially generated or altered.
The position is not prescribed either. What matters is that the notice is recognisable at first glance, has enough contrast with the image, stays readable at the size shown and does not disappear when social media feeds crop automatically.
Up to 15 million euros or 3 percent of worldwide annual turnover — whichever amount is higher.
No. The European Commission provides icons, and their use is expressly voluntary. The labelling itself is mandatory, not its graphic form. Your own clearly readable notice meets the requirement just as well.
No. The tool runs entirely in the browser on your device. There is no server that receives images, no sign-up and no storage.
You can drag in anything your browser can display — JPG, PNG, WebP, usually AVIF and GIF too. You can download as PNG, JPG or WebP; WebP is only offered if your browser can actually write it.
Yes. You can drag in as many images as you like at once, the settings apply to all of them, and you download them one by one or all together.
Note: I am not a lawyer, and this is not legal advice. Whether and how you have to label depends on the specific content, context and audience. For binding information, talk to someone who is allowed to give it.