I shape brands,
campaigns and visionsexperiencesidentitiesstoriesfutures

I combine strategic marketing with new technologies — from AI-assisted design to CGI. For brands that understand how the internet really works.

My work

Samsung Z Flip 4 commercial
Now or Never music marketing
Brand design OpenAI
Partit Nazzjonalista

A commercial for the Samsung Z Flip 4 that I produced on my own — from concept and storyboard through the shoot and motion design to final post-production. Everything from one source.

Samsung Samsung
Samsung 2023, commercial

A complete brand identity from strategy to execution. AI-assisted mood boards sped up the concept phase by 60% — from the logo and typography to a full brand guideline system.

TKANDZ
Now or Never 2025, music marketing

As art director at OpenAI I helped shape the visual brand identity — from design systems and guidelines to campaign visuals and the development of the brand language over four years.

OpenAI OpenAI
OpenAI 2021–2025, art direction & brand design

A cross-channel campaign for Instagram, LinkedIn and TikTok. AI-generated imagery and content design that scales quickly — with measurable impact on engagement and reach.

Partit Nazzjonalista
Partit Nazzjonalista 2025, election campaign
Samsung Z Flip 4 commercial
Samsung
Now or Never music marketing
Now or Never
Brand design OpenAI
Open AI
Partit Nazzjonalista election campaign
Partit Nazzjonalista
[ All projects ]